The Butterfly Lab for Immigrant Narrative Strategy has invested in research with two goals in mind:
- To understand narrative opportunities to build public support and investment in a pro-immigrant future.
- To evaluate the effectiveness of narratives and projects in the Butterfly Lab and the Chrysalis Lab.
In Phase 1 of the Butterfly Lab, we worked with Harmony Labs to better understand how core and stretch audiences reacted to different deep narratives advanced by the cohort members in the narrative system. Specifically, they found:
- Nearly everyone believes immigrants deserve to belong and thrive.
- But many find it difficult to imagine an America in which that may be true.
- Core audiences respond well to all narratives the cohort members tried, including narratives that focus on shared humanity, compassion, dignity, and respect.
- Stretch audiences do not respond well to these aforementioned narratives. They do respond well to narratives of striving, responsibility, and liberty.
- Our narratives need to make sense of the past and present, and point toward immigration futures that are compelling to all.
On a movement level, we need to learn how to build a sustainable and enduring pro-immigrant majority. We must activate the majority’s belief that immigrants deserve to belong and thrive, move them to imagine that such a world is possible, and act to build that world.
With that goal in mind, we partnered with The Opportunity Agenda to commission Gretchen Barton of the Worthy Strategy Group. Later in 2022, we will conduct narrative and content testing for our four Chrysalis Lab grantees. Stay tuned for findings.
Later in 2022, we will conduct narrative and content testing for our four Chrysalis Lab grantees. Stay tuned for updates on our findings.