Colorlines Audience Engagement Manager

In 2017 Race Forward united with the Center for Social Inclusion to become the new Race Forward.

Since 1981, Race Forward has brought a systemic analysis and an innovative approach to complex race issues to help people take effective action toward racial equity. With increased capacity as a joined organization, Race Forward catalyzes community, government, and other institutions to dismantle structural racial inequity and create equitable outcomes for all.
The new Race Forward is home to the Government Alliance on Race and Equity (GARE), a national network of government working to achieve racial equity and advance opportunities. Race Forward publishes the daily news site Colorlines and presents Facing Race, the country’s largest multiracial conference on racial justice.

Colorlines has a passionate and loyal base of readers, and a twenty-year track record of providing quality journalism about race and racial justice. We are searching for a well-rounded and motivated professional who is passionate about our mission and our audience, and who is excited to help us innovate, connect to our readers and expand our reach. This person should be a strong content marketer and community manager who is comfortable with content, analytics and media distribution platforms.

Colorlines has a passionate and loyal base of readers, and a twenty-year track record of providing quality journalism about race and racial justice. We are searching for a well-rounded and motivated professional who is passionate about our mission and our audience, and who is excited to help us innovate, connect to our readers and expand our reach. This person should be a strong content marketer and community manager who is comfortable with content, analytics and media distribution platforms.

The Colorlines Audience Engagement Manager will collaborate across functions to assist in the development and execution of an audience engagement strategy, including setting baselines and measurements, as well as social media, newsletter, fundraising appeals, syndication and other channels for distribution. The ideal candidate has experience working on integrated campaigns and knows their way around the digital ecosystem.

RESPONSIBILITIES

  • Be the lead strategist for Colorlines.com developing digital, social and content strategy, data management, marketing and distribution
  • Provide recommendations for targeting and segmentation, messaging, communications channels, and set baselines and success metrics for audience engagement
  • Research and recommend tools for strategy and effective functionality
  • Conduct tracking, monitoring, management of contacts and reporting across platforms
  • Remain up to date on the competitive landscape to identify and communicate the implications and opportunities to the larger team
  • Develop, launch, and lead a membership program for Colorlines that will incentivize readers to support Colorlines and become active donors
  • Under the direction of the Senior Editorial Director, work with the Deputy Publisher and other cross-functional teams (such as Research, Events, and Development) to ensure alignment on organizational goals and maximization of potential for both offline and online engagement
  • Work closely with Race Forward’s communications team, particularly counterpart colleagues responsible for digital strategy, social media and community engagement

 

QUALIFICATIONS:

  • Commitment to the racial justice mission of Colorlines and its parent organization, Race Forward, and a strong ability to understand and connect with Colorlines readers
  • 3 to 5 years of experience in social media, news media and digital marketing
  • Experience working with media companies
  • Experience working across digital platforms
  • Knows way around an analytics report and can read and distill the information into coherent, actionable recommendations for the organization
  • Experience building and managing membership programs, fundraising campaigns, offline engagement opportunities and events, a plus
  • Able to work independently and proactively
  • Thrives in working with dynamic, joyful, hard-working group of people
  • Location in New York City or the San Francisco Bay Area is preferred but strong candidates based in other locations will be considered.

 

COMPENSATION:
Salary: $75,000

HOW TO APPLY:

Submit a cover letter and resume to hr@raceforward.org with subject heading "Colorlines Audience Engagement Manager”


Race Forward is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, sexual orientation, color, sex, gender identity, age, national origin or disability.